At All About Home in Derby, Cindy Moylan stocks high-end merchandise and matches online prices. The strategy brings in business, but leaves her with a limited profit margin and makes it hard to add staff for the store, she said. Photos by Joseph Gresser
copyright the Chronicle December 4, 2013
by Joseph Gresser
NEWPORT — A random sampling of local merchants suggests they are experimenting with new ways to compete in what has become a global marketplace.
The beginning of the 2013 Christmas shopping season looked pretty good, they said, but they are all looking over their shoulders at their real competition — the Internet.
Like most of the other storeowners, Cindy Moylan of All About Home in Derby, said she faces stiff competition from online retailers such as Amazon. Her solution is to match their discounted prices on an everyday basis.
“People are conscious about how they spend their money,” she said.
Ms. Moylan said her customers often come into the store looking for the kitchenware and appliances she stocks, and they’re armed with lists of the lowest prices available on the Internet. Because she bases her prices on the lowest allowed by manufacturers, those informed shoppers know they’ve found a good deal, she said.
Although one might like to think people will be willing to part with a little extra money in order to support a local business, Ms. Moylan said most people just go with the lowest price.